In persuasion make sure you recognize information needs to fit into this quantitative capacity for people to recall and act on information you are sharing with them. “KISS” Strategy – ‘Keep It Simple & Stupid’. Make it memorable, relevant and emotionally powerful.
You don’t want to commit event suicide by not taking into account what the attendees will experience and feel at the event – would you want your attendees to get a ride in a smoking sputtering jalopy or …
Your body subconsciously tunes into the warning signs or those emotions that arise triggering your “gut” instincts. Your brain then immediately forms options for the action to take.. fight or flight, etc.
Leadership is the single most important motivating factor in consumer behavior. Build your credibility, provide quality low risk trial, create positive media publicity, and solidify your credentials in building your brand and you will dominate the category.
