Blog for Carson Tang

Ever notice in team sports what creates incredible wins for the team? Every action and strategy is based on team work and not the act of work of just one person except within their capacity as part of the team.

Team Experience

Lets take baseball as an experiential example. There is a mighty big field to cover out there. Similar to the number of prospects and opportunities that may exist all around your business. With nine players on the field you are better able to cover all your bases and more territory allowing deeper penetration and a broader reach to get to the ball — or opportunity, when it comes out.

Even though the team plays as a single unit — one; each team member has their own position and responsibility. Each player has their base to cover, responsibility to pitch strikes, or even as a bat boy keep the batters box clear of clutter and provide the batter on deck their bat so the batter doesn’t waste time looking for it. There is even a ground’s crew to protect the playing field in rain, maintain the field between innings, before and after the game. Basically, there are many people involved on the team and each has their own role which is integral to the overall success of the entire team just as it is for business.

What is the key to team experience? Communication. If the team don’t know what their roles are, what the mission is, the division of authority or responsibility there will be duplicity of work, people bumping into and tripping over one another, territorial issues flaring up, work not getting done, and more.

We produce live immersive experiences for our clients and/or their guests through a number of retreats, conferences, events, expos, etc. Each one requires a number of team players to make it happen.. from production staff, experiential crew, presenters, kitchen staff, security, registration, and more. No one person can accomplish all this. To make these events seamless and be the success they are everyone, even the guests, know what their roles are and what is expected of them. This is communicated in writing as well as orally in person or via teleconference.

What would happen without any knowing what they are supposed to do?

If your business has several team members working together and your business is not achieving results your company has set out to accomplish one of the areas successful companies look into is how well each unit is performing, what is their contribution to the team, and how each individual is performing to contribute to their team and the company.

A simple solution is ensuring each team member and each team are fully aware of the mission they are their together to accomplish.. it is a amazing how well experiential, social proof, ownership and accountability work.

Create a clear and easy to understand mission statement, make sure each team player understands your vision, you get buy in from your team, and you share in the victory and wins. Team spirit can take you over the top.

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