|
LINKS
Base Camp
Event Services
Mission Statement
Clients
Testimonials
Event Photos
Experiential Expo
Articles
Powermastery
Carson's Blog
Wealth Mastery
Contact Us
| |
If you are wondering the creative that goes into
building powerful messages and an experiential event that touches the heart,
mind and soul this is an example of the experiential marketing initiatives Carson Worldwide
develops and produces strategically and tactically.
The Himalaya
Cultural Gateway
to Human
Excellence and Educational Literacy
Introduction
The Himalaya – Cultural
Gateway to Human Excellence and Educational Literacy©
(the “Himalayan Adventure” is a namesake used tentatively for brevity and will
be either adopted or replaced as plans evolve) is a nationwide event that will
tour throughout North America and showcase the culture, societies, beliefs,
spirituality, and scenic inspiration of the Himalaya. The Himalayan Adventure
is a road show traveling coast to coast and visiting major media markets
throughout North America. It brings people from different lands and cultures,
social consciousnesses, integrated world philosophies, and Mt. Everest to North
Americans. The Himalayan Adventure will reach over 400,000 individuals face to
face and tap a media market in excess of 21 million in over 16 plus major cities.
The Himalayan Adventure is a collaborative
effort by e.g. the Mountain Culture Preservation Society (a Canada based non
profit organization promoting understanding and appreciation of the world’s
mountain places by creating opportunities for people to share – and find
inspiration in mountain experiences and visions), e.g. Foundation for World
Humanities
(a New York based 501(C) non-profit organization, formed at the request of his
Holiness the Dalai Lama to preserve, present, and restore the art, culture, and
spiritual heritage or dying world cultures), and Carson Worldwide (a New York based
event marketing company delivering theme based road shows and educationally
exciting face to face events nationwide).
The Himalayan Adventure will reach a broad
demographic nationwide (including students, educators, curators, etc.) and
provide an immersive environment filled with jaw dropping film footage, awe
inspiring graphic images, stunning music, stirring live performances, artisans,
museum and prop displays, demonstrations, and special effects to move the soul,
expand the mind, and invigorate our own social values.
Objective:
The Himalayan Adventure reaches North Americans
nationwide, face to face, while creating cultural and societal awareness and
literacy of the mountain communities of the Himalaya, such as Bhutan, Nepal,
and Tibet. The primary mission raises awareness, nurtures understanding and
connects with attendees nationwide thereby developing cross cultural awareness,
understanding, and an appreciation of the human spirit and potential thereby
curtailing racism, reducing prejudice and enriching the quality of life coast
to coast. This enormous effort will contribute to preserving our own
culture, national heritage, religion, and environment while stimulating
excitement for our planet, the mountains, and our natural surroundings. We
will bring the people and the culture of the Himalaya to mainstream America.
The Himalayan Adventure will take visitors on a
journey, tell a story, and explore. It will use the powerful lure of the
mountains and Mt. Everest to attract those culturally unaware but intrigued by
the thrill of mountain adventure to the Himalayan Adventure. The public will
learn about “A place on this shrinking planet where
spiritual purity, physical isolation and natural beauty endured and where
legions of Buddhist monks spend their lives meditating rather than making
Buicks” Orville Schell, Dean Berkeley Graduate School of
Journalism.
Guiding Principles:
A vast number of Americans have never ventured
beyond the threshold of their very own city; physically, mentally or
spiritually. We as a brotherhood of mankind in one of the most advanced
and successful civilizations in the world in a country unequalled in cultural
diversity have a moral responsibility to steward and mentor educational
completeness, societal richness and ethical virtue in this culturally diverse
melting pot of nations. In reaching the American populous face to face
while championing positive change we bring communities from around the
world to adults and children nationwide to American home towns where
participants may have never
ventured from.
The power and influence of this
experiential event and spectacular
nationwide touring event will hit the ground running with passion,
determination, inspiration, and charged energy. It will be loaded with an
impressive array of images and messages. The images and story line are
positioned to reach far into the heart and soul of Americans nationwide and
impress upon them the wonders that exists outside our borders yet reside
within, the distant people who inspire us yet we know little of, and how our
lives can be better each day through knowledge, understanding, and compassion
for the cultural umbrella we all share.
Educational Principles:
Based on proven learning and
life empowerment
techniques, and our life mastery in human motivation and needs, we use hands on
interactivity, create immersive environments, and tap into value based
educational and entertainment solutions to educate the public while increasing
retention and recall.
Cultural Principles:
The scope and magnitude
of this magnificent journey takes us through the colorful tapestry of life in
mountain communities worldwide leaving us in wondering how individuals earning
less than 10% of our own annual income can lead such spiritually fulfilling and
abundant lives in such far away and mysterious lands as the Himalaya. This
awakens the senses of attendees of what they are capable of, what our true
values in life are, provides us an appreciation of our own culture and society,
and provides us a look at where happiness resides. Individuals will explore the allure and
mystique of why people risk life, limb, and vast sums of money to travel into
the death zone at 24,000’ to reach the tallest peak on this planet only to
spend less than 10 minutes at the top of the world while others may complain
about waiting 5 minutes on a bank or grocery line.
Element Background:
The Himalayan Adventure is culturally robust,
ethically appropriate, educationally and inspirationally
powerful, entertaining, and engaging. We bring fellow Americans on an
expedition to Mt. Everest and to the civilizations of the Himalaya where few
land locked Americans have ever experienced, read about or may even believe
could exist.
The centerpiece for this event is created by
the Himalayan mastiff anchored by colorful and rich Bhutan, Nepal and Tibet.
The Himalaya is flanked by Bhutan, Nepal, Tibet and Kashmir. Awe inspiring
and raw this ominously towering sight and experience amazes the senses.
Nepal
Nepalese Culture
As you enter into Katmandu (Nepal – used in
the IMAX movie: Everest; and inspiration for many runaway best selling books
such as Into Thin Air, and The Climb) part of what you may and learn Nepal has
over 22 million residents speaking over 70 sub languages, with three main
faiths where 80% are Hindu, 18% Buddhist, and 2% Muslim.
Nepalese Showcase
In the shoulder communities of the Himalaya you
would believe we would find barren lands and gray muted tones; however, we
discover civilizations lavished in exuberant colors and rich in culture.
Appropriately our mock village will accordingly be adorned on this side of the
towering replica of the Himalaya where we discover Nepal. Prevalent
throughout Nepal find butter lamps lining the outside perimeters of massive
domed temples surrounded by prayer wheels as recreated in our Nepalese mock
village. You will also discover busy Bashant Pur, World Heritage sites,
pagodas, shikaras, and stupas, colorful prayer flags, yaks, and
massive copper roofed temples of worship.
Across a vast expanse of unbroken mountain
tundra created by massive subduction and upheaval we can see a caravan of
merchants and pilgrims. They are on their way to the colorful markets of
Namche Bazaar to spend the weekend trading and socializing in the shadow of the
Himalaya on India-Tibet Road and Katmandu. Stroll through the marketplace and
you will find merchants equipping the Yaks for the next mountain trek and
Sherpas preparing prayer flags for their summit bid. Take in the amazing
panorama from Nepal of the Himalaya, including Annapurna (26,545’), Dhaaulariri
(26,810’), sacred Machapuchare (22,943’), and others as you are swept away in
this humbling parade of cathedral spires.
In the households watch the celebration of
Dasain and learn more about cultural practices. Watch the celebration for Tihar
(festival of lights) another important festival celebrated by the Hindu and
some Buddhists. Down the street we see some women dancing, it is the
celebration of Gora, the biggest festival of the Hindu community of far western
Nepal. Our mountain communities will host a number of representative festival
celebrations to provide the visitor with an experiential memory of the beliefs
and practices of these cultures.
Bhutan
Bhutanese Culture
Nestled between the lush tropic rain forest and
the alpine cascade of the Himalaya sleeps the Thunder Dragon Kingdom of
Bhutan. It is the last remaining true Shangri-La and independent Buddhist
kingdom in all of the Himalaya. It is an independent state not yet absorbed by
China or India, and is also not yet
over run by tourists. A land where hunting and fishing are prohibited by law
and by religion. The fact Bhutan has remained pristine and untouched to this
date is part of the forward vision of the late King of Bhutan.
Buddhists call Bhutan, Shambala. It is the land of the rare Snow Leopard, Red
Panda, endangered Golden Langur monkey, and home of over 25 species of birds
found nowhere else on this Earth. It is the home of the magnificent Black
Necked Crane where hundreds visit Ghandi Gompa in the Po Joka Valley each
year. In a land where 300” of rain falls in three months, one of the wettest
places on Earth, you will discover natural wonders and an endangered
biodiversity of life at the edge extinction at the foot of the Himalaya.
Bhutanese Experiential Showcase
Entering into the grandeur of Bhutan, inspiring
such movies as Little Buddha, starring Keanu Reeves, we are greeted by the four harmonious friends of Bhutanese folk lore
(the bird, monkey, hare, and elephant) showing us the interconnectivity and
interdependency of all natural life on this Earth. In this land of the Thunder
Dragon we find ourselves surrounded by the rare Himalayan Blue Poppy as we are
immersed further into to mystical land of life and biodiversity in a land ruled
by the presence and life giving force of the waterfalls, rivers, and lakes. A
colorful display of wind horses highlight the community with extraordinary dzongs (fortress-like citadels)
in a land where about 1/6th of the
entire population consists of refugees.
Smell the fragrant aroma of burning juniper as
it is offered to the deities of water and the lakes, see barley being offered
as a thank you to the Earth, and learn about the beliefs and reasons behind the
sacred sky burial. We also learn Bhutan is the only country in the world to retain the Tantric form of
Mahayanna Buddhism (Drukpa Kagyu) as its official religion. Meet Bhutan’s
indigenous population of Drukpa consisting of three main ethnic groups:
Starchops, Ngalops, and Lhotsampas. Nomadic herdsmen and farmers are primary
lifestyles if not leading the monastic life of a Buddhist monk. In a Bhutanese
home you will discover a special room, a Chosum, used for prayers. A Chosum is
common in place among most of the dwellings signifying the importance of
religion in this culture. Learn about a society literally TV free until it
became legal in 1999.
Tibet
Tibetan Culture
Tibet and its cultural practices and beliefs
are depicted (perhaps a bit embellished for movie purposes) in a multitude of
movies based on true events including Seven Years in Tibet, based on
Heinrich Harrer’s (played by Brad Pitt) meeting and long term relationship with
His Holiness the Dalai Lama; Kundun, a Martin
Scorcese film about the life of His Holiness the Dalai Lama; and The Cup, a
story of the
hardship and danger faced by two boys headed to
a Tibetan monastery in exile and how they overcame their obstacles with their
passion for
soccer while walking a fine line between
tradition and technology.
Tibetan Experiential Showcase
Topographically and geographically Tibet is the
largest and highest plateau in the world surrounded by mountains and is seated on the eastern side of Mt. Everest in
the Himalaya. In our depiction of this “Roof of the World” we will
show towering Buddhas, brilliant colored clothing, beautiful mandalas, and other Tibetan art.
The images instill cultural relevance and takes note of an emerging culture
functioning on a non-industrialized disposition poised at the edge of
extinction.
In these mountain communities we are offered a
glimpse into cultural practices and the daily lives of a people in a seemingly
barren and desolate land where belief and enlightenment are more important than
material wealth, and respecting and protecting the natural world offers safe
passage into the next life. In the capital city of Lhasa monks can be heard
chanting prayers to Buddha. Inside a temple you may see them creating an
exquisite and colorfully stunning mandala. In the Potala Palace visitors
discover its thousands of halls, thousands of chapels and the tombs of eight
Dalai Lamas. In the streets you may come across a Lantern Festival and even a
Flower Display Festival. In the distance pilgrims make their way to Mt. Kailas
the holiest mountain in the Himalaya. One trip around Mt. Kailas on the kora
(circumambulating) is said to erase the sins of a lifetime, but 108 trips
around it assures Nirvana.
Mount Everest
Introduction
Bringing our attention to Mt. Everest (Goddess Mother of the Universe), the
highest peak on Earth, we discover the captivating beauty, appeal, and regal
magnificence on a mountain that has claimed the lives of many who have sought
to conquer her challenges and obstacles. Mt. Everest, its promise of adventure
and mystique draws outdoor adventurers, travelers, and couch climbers to the
event. There is a wealth of armchair quarterbacks; many are satisfied with
merely living vicariously through the adventures of others. “Those who can
do, do; those who can’t, read adventure books” Lynn Rosellin, US News &
World Reports.
Mt. Everest and the Himalaya represent a crux
in our own lives where much has been achieved yet we still feel empty.
Climbing the highest high against all odds seeking answers in a spiritually
enlightened land and convening with ourselves on a journey risking everything
to rediscover our inner selves and banish our inner demons. For some it is the
adrenaline rush and sense of accomplishment attained from surviving this
passage in life, but for most it represents conquering our own inhibitions and
fears, while giving a sense of achievement. What motivates someone to risk so
much for non-material gain, to unrelenting obsess in repeatedly returning and
subjecting themselves to frostbite, pain, suffering and the potential for death
just to reach the summit of a high peak. Perhaps it is the hope their lives
will be transformed. The stories, the achievements and the challenges and
inspirations from climbing the world’s tallest mountain await on this voyage
into the mind, body and spirit.
Mt. Everest Adventure
Watch mountain climbers
negotiating a precipitous climb up the Hillary Step of Mt. Everest while an expedition team
travels through the Khumbu Icefall on the front side of the exhibit.
Visit various base camps and learn about mountaineering from authors and
climbers. Equipment and climbing demonstrations offer an opportunity to get into the
boots of a high mountains climber and understand the exciting challenges over
surviving above
20,000’. The face of our Mt. Everest will also contain recessed computer
workstations allowing visitors to visit cultural centers and organizations for
information on Himalayan mountain culture, society, art, and heritage.
The Welcome Event Center for the Himalayan Adventure
is a towering walk-in theater carved into the backside of a towering Mt.
Everest mock up, forming a multimedia amphitheatre with seating area simulating
the seracs of the Khumbu Icefall. The amphitheatre
is loaded with an array of special effects and screens. Entering this
cavernous space the lights dim and hidden panels begin to open revealing scenes
from the mountain cloaked in a white plume of clouds. Theatrical lighting
punctuates the graphics while articles of mountain gear and supplies used in
mountain climbing bring reality to the visual event experience. A multimedia
presentation begins as the public gathers and is seated on the seracs. Backlit
panels highlight memorable images while film footage along with wind, fog, sub
sonic rumblings replicate the awesome and raw power of the mountain, its raw
cold wind swept glacial face and thunderous avalanches.
After visitors have taken a virtual journey
with an expedition up Mt Everest they are invited to visit the scenic
villages of Nepal, Bhutan and Tibet. These communities flank Mt. Everest.
Concurrent Activities:
As part of this cross community collaborative
effect we also seek to build upon the surging wave of this massive tour by
engaging the people within the cities we are stopping in.
Base Camp Classroom
Special events and curriculum in the humanities, culture,
zoology, ecology and Earth sciences will be distributed to school systems in cities nationwide, specifically those cities where the
Himalayan Adventure will descend. Academic professionals, educators, and
instructors will have an opportunity to teach their students about culture and
the significance of diversity using the Bhutanese, Nepalese and Tibetan communities
as examples. Schools are encouraged to conduct field trips to the
Himalayan Adventure to learn first hand from Bhutanese, Nepalese and
Tibetan experts and scholars about the people, culture, society, art,
economics, land, education, healthcare, ecosystem, bio diversity, and geology
surviving in a land so distant and far from our own. Knowledge gleaned from live
demonstrations, displays, exhibits, film footage and images impress upon the
students an impressionable image and awareness of diverse and distant cultures,
beliefs and practices so different yet so similar to our cultural lexicons and
philosophical fundamentals.
Base Camp Classroom offers an opportunity to
bring together interested individuals and organizations to conduct
discussions, symposia, summits, and debates about the communities of Bhutan,
Nepal, and Tibet while exciting them with mountain adventure e.g. mountaineering in
the Himalaya; and learning about a fragile ecosystem where endangered wildlife
are found no where else on planet Earth. Museum and zoo curators,
scholars, teachers, adventurers, business leaders, religious leaders, and
community based organizations will be invited to attend these classroom
modules.
Media Meet and Greet
The Himalayan Adventure
will create a buzz among the media community. Publicity will be conducted by
the venue, our official PR Firm, and our collaborative partners. The content
and scope of the event will attract platoons of reporters and camera people to
the event seeking coverage. We will be prepared and ensure the message of all
collaborative parties is disseminated, the media receives a guided tour, and
there is a special press area set up for them at each location.
Executive
Event Producer
Executive Producer - Global Initiatives and Curator -
Carson Worldwide
Examples of Collaborating Producers
The Himalaya - Mountain Culture Preservation
Society
Nepal, Bhutan, and Tibet - Foundation for
World Humanities
Official Partners
Media Partner
PR Partner
US Educational Partner
Foreign Educational Partner
Wildlife/Zoological Partner
Earth Science Partner
Internet Partner
Travel Partner
Venue Partner
Exhibit Partner
Legal Counsel
Print Production and Signage Partner
Show Partner
Merchandise Partner
The Executive Event Producer will bring together the
tour elements, maintain the course on the shared vision, produce the operational
logistics of the North America tour, coordinate collaborative effort, foster
communication among all partners, and develop strategic partnerships and
corporate sponsorship activity among NGO’s (corporate and non-profits).
The information herein contains confidential
and proprietary information.
It is for the purpose of setting forth our
vision and intent in informational form.
For more information about
The Himalaya – Cultural
Gateway to Human Excellence and Educational Literacy©
please contact:
Carson Worldwide
Carson Tang, Executive Event Producer - Global Initiatives
1653 11th Avenue
Park Slope, NY 11215-6018
(347) 689 -
9090 Phone
|
